Speaking from Experience: The face of our business

WELCOME!

It is hard to believe that it was almost ten years ago I witnessed a CNC router in action for the very first time. I was fascinated and simply had to have one! Although I had been in the creative end of the three dimensional sign business for most of my life I didn't really know what I would do with one of these machines - but I just knew it could do fantastic stuff.

Along with the CNC router I discovered the wonderful material called Precision Board and the glues, primers and other companion products they offer. Since then we have gone through many tons of the material using it in most signs and projects we tackle. This journal will chronicle our many adventures both past, present and future. I'll talk from the perspective of someone who pushes these products to the creative limit on a daily basis. I'll be adding to the stories two or three times each week. -dan

Wednesday, July 30, 2014

The face of our business

Marketing our business is an important key to success. Marketing can take many forms and the more creative marketing is the more memorable it will be.

In our case we have a home based business. Our shop is three hundred and fifty feet off of the road while our house is next to the road. Local bylaws restrict the size of our sign to four feet square. So how do we market effectively? It's simple.

We did an award winning 3D sign that was as big as we were allowed of course.

But when we designed and built our new house we used every creative trick in the book to make it into a larger than life 'SIGN' that advertised what we do for a living. The house creatively shows the things we do in our shop. There were no bylaws to control what our house looked like.

Does it work? I KNOW it does. We are currently booked into 2016. To suppress the daily stream of looky-loos onto the property we are installing an electronically controlled gate. A (dimensional of course) sign will offer a phone number to make an appointment if they want to come back.

-dan