While we could have probably gotten way with doing a flat back side on the sign I knew it would look ten times better finished all the way around. There was no need to put the lettering on the rear of the sign and in fact lining up the two sides of the lettering wouldn't have worked out without a panel behind the lettering. But a little extra work on texturing and painting along with some fun details like the hollow hub and prairie dog tail add a whole lot of interest in a hurry.
This extra effort instantly takes the sign over the top and in fact is the type of thing that separates our work from what most other shops might make. This extra attention to detail also allows us to charge premium prices for our work. That is simply good business.