In this case we needed a set of signs. We are decorating a pub for NEB's Fun World. Rather than advertise the brands of beer and liquor they sell we instead will be creating a series of signs which tell the story of the establishment.
Every project begins with an idea. Peter and work collaboratively. we made tow lists - one was faery terms and the other was types of alcoholic beverages. I scribbled furiously as we added items to the list. Once we had a sizeable collection of suitable words we used them as inspiration for the signs we were creating. Peter would design two of the signs while I would also do a pair. We wanted the collections of signs to be eclectic in style and form rather than matched but still within the theme.
I tend to work in a little different fashion. When a firm idea doesn't pop into my head I simply start drawing. I settled on the name of 'TROLL's Bitter Ale'. I knew I wanted a scroll and had settled on a troll sculpt for the graphic. Negative space (AKA: a hole) in the centre of the double sided hanging sign was a must. I started scribbling my ideas down on the paper as they came to mind. The first page netted two gems I would include... a circle at the top and a troll's hand holding a glass of ale.