It is hard to believe that it was almost ten years ago I witnessed a CNC router in action for the very first time. I was fascinated and simply had to have one! Although I had been in the creative end of the three dimensional sign business for most of my life I didn't really know what I would do with one of these machines - but I just knew it could do fantastic stuff.

Along with the CNC router I discovered the wonderful material called Precision Board and the glues, primers and other companion products they offer. Since then we have gone through many tons of the material using it in most signs and projects we tackle. This journal will chronicle our many adventures both past, present and future. I'll talk from the perspective of someone who pushes these products to the creative limit on a daily basis. I'll be adding to the stories two or three times each week. -dan

Friday, September 24, 2010

It's all in the details...

Branding is important. We would all know to include our logo on our sign and stationary. And just about every company with a receptionist displays their logo in the entryway. Some go a little further but not much.

With the MultiCam center we are designing and building we are looking ways to include the MultiCam brand at every turn. There's lots of in your face ways but also many, many very subtle ways most wouldn't think of. With every element we are installing I ask the question... what can I do to showcase the CNC machines and their abilities. How can I show the brand?

One thing the MultiCams are known for is the quality of the machines. They build them with quality and heavy duty parts. One of the distinctive parts are the linear gears that the powerful servo motors run on. The linear gears run parallel to the surface of the table. When we were designing the chair rail for the hallway of the MultiCam Technical center the linear gears came to mind as they are at about the same height. In a subtle way, creating a profile would 'sell' this MultiCam feature. It would also demonstrate that just about any profile molding can be instantly created with one of these nifty CNC machines.

Below I show the gear that inspired the molding and below that is the molding we ran with our MutliCam. The file was created in EnRoute of course. 

As they get finished up and installed I'll post some more pictures.