It is hard to believe that it was almost ten years ago I witnessed a CNC router in action for the very first time. I was fascinated and simply had to have one! Although I had been in the creative end of the three dimensional sign business for most of my life I didn't really know what I would do with one of these machines - but I just knew it could do fantastic stuff.

Along with the CNC router I discovered the wonderful material called Precision Board and the glues, primers and other companion products they offer. Since then we have gone through many tons of the material using it in most signs and projects we tackle. This journal will chronicle our many adventures both past, present and future. I'll talk from the perspective of someone who pushes these products to the creative limit on a daily basis. I'll be adding to the stories two or three times each week. -dan

Saturday, November 26, 2011

USSC Seminars

Wednesday morning I jump on  plane and head out to Atlantic City for the United States Sign Council  International Conference and trade show. I was invited last year to give three presentations. I must have had decent reviews for I was invited back this year to present three more seminars.

This year I decided to address three statements I often hear that irk me. The three statements are...  'I could never designs signs like that.' 'I could never build signs like that.' and the final being 'I could never sell signs like that in my town.' In my talks I hope to show just how I have managed to do these three things. I want to peel back the mystery of just how it is done. 

The design talk will show how I find my unique ideas, how I puts the designs together from the first basic scribble through to the finished concepts, and how I has developed proven techniques for not only clever designs, but also how to present and sell these ideas to a prospective customer.

The marketing presentation will deal with how we get the word out about the unique product we create. I'll deal with how to pick a business name, develop an image, design and build a storefront, why to fill the store with samples, how we do our web marketing and how to build a name and reputation of doing work that grabs attention for our customers.

It is one thing to dream up a three-dimensional sign like the ones we are known for, but quite another to actually build them. In the last presentation I will show what is behind and underneath the three dimensional skin of our projects using step-by-step pictures as well as detailed descriptions of how a series of various sized projects came together - from the inside out.

I'm looking forward to the sessions and meeting with many of my friends from the east coast. If you are going to be at the USSC conference I hope to meet you there too! Look for me at the Seminars or around the MultiCam or EnRoute booths.