It is hard to believe that it was almost ten years ago I witnessed a CNC router in action for the very first time. I was fascinated and simply had to have one! Although I had been in the creative end of the three dimensional sign business for most of my life I didn't really know what I would do with one of these machines - but I just knew it could do fantastic stuff.

Along with the CNC router I discovered the wonderful material called Precision Board and the glues, primers and other companion products they offer. Since then we have gone through many tons of the material using it in most signs and projects we tackle. This journal will chronicle our many adventures both past, present and future. I'll talk from the perspective of someone who pushes these products to the creative limit on a daily basis. I'll be adding to the stories two or three times each week. -dan

Friday, September 16, 2011

Sign design in a different light

When most sign makers think of a sign their thinking is limited to the flat substrate and what they might stick onto it. At our shop we think of a sign as anything that attracts attention to our customer's business, product or service.

In the entry hall of the Fox & Hounds Pub we have a project that closely resembles a sign under most definitions. The sign is dimensional of course for that is our style. We take it further than that however. The base of the sign, a large barrel tied the sign into the theme of the restaurant and helps tell the story. The brick wall behind the sign also was part of our work. It is actually the back of a seating booth in the pub. The curved brickwork mirrors the extensive carved concrete brickwork we did elsewhere in the restaurant. The large beams overhead also are part of our contract. 

But there is more to the 'sign' we are creating. My design also included the fancy tile work on the floor. The work was to be done by another subcontractor but is an important part of the design. The lighting above is placed and focused to show the sign in the best possible light. Everything works together to bring attention to our customer's brand. This is an effective and memorable sign.