It is hard to believe that it was almost ten years ago I witnessed a CNC router in action for the very first time. I was fascinated and simply had to have one! Although I had been in the creative end of the three dimensional sign business for most of my life I didn't really know what I would do with one of these machines - but I just knew it could do fantastic stuff.

Along with the CNC router I discovered the wonderful material called Precision Board and the glues, primers and other companion products they offer. Since then we have gone through many tons of the material using it in most signs and projects we tackle. This journal will chronicle our many adventures both past, present and future. I'll talk from the perspective of someone who pushes these products to the creative limit on a daily basis. I'll be adding to the stories two or three times each week. -dan

Friday, December 17, 2010

Final pieces installed at MultiCam

Yesterday the last of the signs for the MultiCam project were installed. The fact is, in reality there will undoubtably be more signs to come. Like our studio here, we will continue to add more eye candy as time goes on and we discover more things. But for now this will officially bring the project to a close.

We considered lots of options for the way finding system for the rooms - fancy, plain and in between. In the end we opted for a consistent and somewhat conservative  look and feel. It's concise and professional with the familiar MultiCam 'M' present on every sign.We also decided to paint the backgrounds blue to match the window inserts. The letters, symbols and borders were painted silver to match the features in the entry.

The room signs were located over each door to minimize confusion as somme offices were adjacent with little space between. The signs are business like and blend in to the surroundings perfectly.

For the board room I simply had to give a visual clue to the dramatic theme room that lurks behind the doors. A starfish has somehow slithered outside and onto the sign.  

The MultiCam project has proved to be one of the most challenging and fun projects to date for our company in recent years. It was a wonderful opportunity to explore new methods and mediums and combine it all like never before. Sean Lawlor, the owner allowed us complete freedom as we worked. The builder, Jonathan Zerke and the team at Sonbuilt Homes, worked with us to make it all better than we could have done alone. Thank you for accommodating our needs through the project.

On this amazing project one of my personal challenges was to see how many times I could inject branding into the decor of the project. The 'M' and the brand MultiCam appear more than 100 times through the project. They are everywhere! The 'M' appears on corner blocks on trim, doors,windows, and stanchions around the machines. Medallions in the wainscot trim, beams and on smaller items like gauges in the board room. Our mission was to show the wonderful things the CNC machines and software were capable of. The end result is a project I proudly hang my hat on.

I felt from the very start that this opportunity was a game changer for our company. Amazingly, with the final pictures yet to be taken, the project is already garnering world wide attention. Undoubtably it will win some awards and be featured in many publications. It has already brought us projects that will be even more spectacular and imaginative. In short, it is working as designed (beyond expectations) for both us and our client. Thank you Sean for trusting us!